IBM Watson RTP
Watson RTP is a Framework that helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.
“ How can we improve the IBM Watson RTP application that addresses the existing issues with improve user experience and features by addressing the user stories and requirements?"
My Role
User Experience Designer
Timeline
Dec 2018 - Sep 2019
Team
Shashank (Myself)
Tools
Design
Collaboration
Teams, Confluence, Slack
Axure RP, Sketch
Overview
To improve the overall user experience of IBM Watson real-Time Personalization by addressing to the user stories and incorporating the appropriate and necessary features in the design with a team of 2 Designers and 1 Design Architect.
Methodology
Lean UX Methodology is followed in this project with bi weekly stand ups with a group of 10 developers, 2 quality analysts and 2 product managers to closely watch the progress from all fronts.
Sanjay Patel
This project is under NDA
For more information, please reach out to me @shashank6566@gmail.com
Discover
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The brief from the IBM team is addressed.
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Research is done to define user scenario and conceptual model.
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Brainstorming sessions with the design team.
Wireframes
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Screen interactions
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Ideating possible flows of the new tasks.
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Sketches of new wireframes.
Prototypes
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Visual design confining to the IBM guidelines.
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Updating the old user flows with the new flows.
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Inter-actable prototypes.
Validate Internally
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Get quick and frequent feedback from executive and team members.
Test externally
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Test the features with the paid customers from IBM.
Summarize
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Validate and learn from user behaviour.
Iterate
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Plan and move to the next features or updates.
Rajesh Dagare